Sarah Johnston, owner of The Gorge Nursery, and Jean-Michel Libeau, a global entrepreneur known for LincSpun yarn spinning technology and advanced performance textiles, collaborated to create Habbag Systems Biodegradable Growing Systems. Sarah, with expertise in amenity horticulture and 18 years of nursery production experience, manages a boutique tree nursery in Canterbury, New Zealand, cultivating approximately 7000 native and exotic trees for the landscape industry using traditional plastic-based planters. However, the environmental impact of plastic waste in tree cultivation deeply troubled her. This concern motivated Sarah and Jean-Michel to innovate an eco-friendly solution, giving rise to HABBAG Hemwoo bags/pots. Their mission is to promote environmentally friendly practices for the benefit of the planet and future generations
“We must all look at developing environmentally friendlier systems in our businesses, for the greater good of the welfare of our planet and the future generations that will inhabit it”.
USA TEAM
Jean-Michel Libeau
Managing Director
Habbag Systems USA Corporation
NEW ZEALAND DEVELOPMENT TEAM
SARAH JOHNSTON
Founder Managing Director
JEAN-MICHEL LIBEAU
Founder
BEN TEELE
Native Enviromental Restoration Ecologist
ADVISORS
BROOKE CLARK
Research Operations
CAT CLARK
Director
Production Manager